Chad Castruita Founder & CEO

Chad has managed and run sales organizations for over 17 years. He was Director of sales for NTI Group, a K-12 Ed company that sold SAAS to school district superintendents, which was acquired by Blackboard for $180 million. Chad has since leveraged his relationships in K-12 to sit on advisory boards and consult with start-ups in the Ed tech space. 2.5 years ago, Chad founded CC Capital Group, a virtual services company that labor arbitrages high quality talent overseas, placing them virtually into US companies, and sees net revenue exceeding $20K a month.

Chad has had a personal family experience with substance abuse which fueled his entrepreneurial drive to build a behavioral health tech platform. As the founder of Addiction PROS, he has built HIPAA-compliant care navigator capability for institutions, which serves over 125,000 families, 10,000 staff/employees and over 50,000 students. Chad was born in East LA, received his MBA from USC Marshall School of Business, and currently resides in La Jolla, CA with his wife, Ester, and 11 month old baby, Yasmin. When he isn’t working, Chad enjoys boxing, surfing and golf.


Rudy Castruita Board Member

Castruita has been a dynamic force in the field of education for 39 years. He served as the San Diego County Superintendent of Schools for 12 years. Prior to that, he was Superintendent of the Santa Ana Unified School District.

He received his Ed.D., from the University of Southern California in Educational Administration, his Master of Science from Utah State University in School Administration and his Bachelor of Science from Utah State University in Social Science. Dr. Castruita’s accomplishments in school reform have been recognized throughout the educational community, garnering him numerous awards and accolades for his dramatic reform efforts and for raising student achievement in low-wealth school districts. He was named California’s Superintendent of the Year, and he has received the Marcus Foster Award from the California Association of School Administrators, that organization’s highest honor. Because of his success in producing National Blue Ribbon Schools and State Distinguished Schools, Dr. Castruita was asked to be the National Blue Ribbon Schools trainer and evaluator. He was recently named one of 12 “Tech Savvy Superintendents” in the nation by E-School News.


Jon Sundt Board Member

In 1994, Jon founded Natural High in response to the loss of his two younger brothers to drug addiction. Jon is serving as the Chapter Chair of Young Presidents Organization Gold in Rancho Santa Fe. He serves on the Board of Friends of Bethany Hamilton and Addiction Pros, as well as many other Board and business interests. Jon Sundt is a serial entrepreneur and experienced businessman. Jon brings this real world business experience into Natural High every day.

In 2002, he founded Altegris and served as President and CEO of Altegris Investments, Altegris Advisors, and Altegris Funds. In 2010, Jon led the sale of Altegris to Genworth, a Fortune 500 Company. He served as President of Altegris under Genworth. Three years later, Jon helped coordinate the sale of Altegris to Private Equity firms, Aquiline and Genstar. Jon became a principal/owner again and served as CEO /Chairman of Altegris until 2016. Jon began his career as an options trader in 1986. Prior to founding Altegris, Jon served six years as Director of Managed Accounts and Senior Vice President of Man Financial, a subsidiary of the Man Group — the world’s largest hedge fund provider. Jon was a recipient of the Institutional Investor Mutual Fund Rising Star award, as well as the 2012 Ernst & Young Entrepreneur of the Year San Diego award. In his leadership role for the Altegris group of companies, Jon grew Altegris to a multibillion-dollar asset manager with over 130 employees.

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